Diagram Anatomi Marketing :
– Lapisan Inti: Tujuan, target audiens, dan proposisi nilai.
– Lapisan Tengah: Riset pasar, strategi pemasaran, dan marketing mix.
– Lapisan Luar: Eksekusi, keterlibatan pelanggan, dan analisis hasil.
1. Core Foundations (Dasar Utama)
– Marketing Objectives (Tujuan Pemasaran)
– Target Audience (Audiens Target)
– Value Proposition (Proposisi Nilai)
2. Market Research (Riset Pasar)
– Customer Insights
– Competitor Analysis
– Market Trends
– Data Analytics
3. Marketing Strategy (Strategi Pemasaran)
– Segmentation
– Targeting
– Positioning
4. Marketing Mix (4P dan Variasi Lainnya)
– Product (Produk)
– Price (Harga)
– Place (Distribusi)
– Promotion (Promosi)
5. Channels (Saluran)
– Traditional Marketing
– Digital Marketing
– Social Media Marketing
– Content Marketing
6. Execution (Eksekusi)
– Campaign Planning
– Creative Development
– Budget Allocation
– Timeline Management
7. Customer Engagement (Keterlibatan Pelanggan)
– Personalization
– Interaction
– Retention Strategies
8. Measurement and Analysis (Pengukuran dan Analisis)
– Key Performance Indicators (KPIs)
– Analytics Tools
– Optimization
Follow @uteroindonesia for more insight ✨✨